Using driving school for kids as an example, how can entrepreneurs increase consumers’ willingness to spend and obtain more benefits? How to improve the revisit rate of children's theme parks is one of the urgent issues to be solved in the development of modern driving school for kids and even children's theme parks. Potential consumers within the effective customer source radius are the group most likely to consume again. The effective customer source market radius generally refers to the range of 20 to 30 kilometers around the kiddy land amusement park.
Firstly, we must timely convey new play projects such as driving school for kids to potential consumers through effective dissemination methods, and increase the exposure of theme parks and deepen their impression in consumers' minds.
Secondly, we need to address the economic consumption level and the fluctuations in customer flow in the location of driving school for kids, apart from flexible pricing, the park's playground facilities should be made to make customers linger, in order to increase the revisit rate of the local market.
Thirdly, build a complete industrial chain. The main profit points of a successful driving school for kids are entertainment, catering and other facility projects. Ticket revenue only serves as daily maintenance costs. In the revenue structure of driving school for kids, ticket revenue only accounts for 30% to 40%, and other operating income is the main factor, mainly relying on continuously improving brand awareness to attract customers.
Fourthly, strengthen advertising and promotion. Advertising and promotion is the first link in marketing, not only for driving school for kids, but almost all children's theme parks do an overall promotional plan every year. Advertising and promotion include shooting theme image advertising videos, TV advertising, newspaper advertising, radio advertising, magazine advertising, TV subtitle advertising, electronic billboard advertising, bus advertising, and online advertising. Therefore, we need to conduct a comprehensive and all-round advertising and promotion, and establish a local reputation. In order to promote and advertise, related promotional materials can also be printed, mailed to potential customers, or hung in the driving school for kids campus area. Posters, magazine distribution, sign making, subtitle advertising text, and daily program schedules are all ways to convey the information or image and concept that the driving school for kids wants to convey to consumers.
With the continuous improvement of residents' living standards and the constant updating of consumer concepts, the kiddy land amusement park market will become more and more extensive. Moreover, the development of children's theme parks is still in the ascending stage, and the industry profit margin is still relatively high. As long as the right methods are found, hard work is not afraid, and solid work is done, there will be great gains!